Adweek: For Universal ID 2.0, Magnite and Index Exchange Join Forces With The Trade Desk

Logos of Magnite, Index Exchange and The Trade Desk

Two of the largest independent SSPs now support the post-cookie identity product

Magnite and Index Exchange, two of independent ad-tech’s largest supply-side platforms, are the latest companies to support The Trade Desk’s Unified ID 2.0, it’s replacement for third-party cookies.

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