Transparency in automated media trading is one of the big issues in one of the fastest growing sectors in the field. In many cases, advertisers don’t know who, or what to trust, and this is something which has been on the mind of Index Exchange, which recently debuted their renewed mission statement.
We sat down at our IX Roundtable for Part 3 of our conversation with Tim Sims, of the Trade Desk, and Liane Nadeau, of Groupe Connect, to take a look at how agencies and DSPs work with SPO.
We sat down at our IX Roundtable for part 2 of our conversation with Tim Sims, of the Trade Desk, and Liane Nadeau, of Groupe Connect, to take a look back at the evolution of programmatic ads.
We sat down with Tim Sims, of the Trade Desk, and Liane Nadeau, of Groupe Connect, to discuss the importance of implementing ads.txt and the benefits it provides to DSPs.
Indexers from around the world came together for our annual “All Hands” meeting in the city we call home. Take a look into what Indexers had to say about the inspirational week.
Our SVP of Product, Drew Bradstock, explains how to recognize fraudulent ad sales patterns.
IX recently hosted Lindsay Pullins, Director of Programmatic Media at Empower MediaMarketing, at our New York City office to engage in an open dialogue about the challenges facing the supply side of digital advertising and what’s next for the programmatic landscape. We were honored to be identified as a leader in the industry, along with ...continue reading
Throughout Day 1 of DMEXCO 2017, thought-leaders from across the advertising ecosystem shared their perspectives on what will move our industry forward. Here’s what a few of them had to say: Dave Smith,V.P., Monetization & Yield, Pandora Trip Foster, EVP, Revenue, Adomik Jen Witt, Director, Revenue Operations, EMEA, Match.com Brian Rifkin, Co-Founder, JW Player George Bouras, Programmatic Platforms and Data Manager, ...continue reading