Video Player Bidding now available to all of Index Exchange’s publisher partners, signalling continued omnichannel growth for leading Exchange NEW YORK, NY, July 13, 2020 – Index Exchange (IX), one of the world’s largest independent ad exchanges, announced today it has partnered with JW Player, the world’s most powerful and flexible video platform, to deliver ...continue reading
Transparency in automated media trading is one of the big issues in one of the fastest growing sectors in the field. In many cases, advertisers don’t know who, or what to trust, and this is something which has been on the mind of Index Exchange, which recently debuted their renewed mission statement.
We sat down at our IX Roundtable for Part 3 of our conversation with Tim Sims, of the Trade Desk, and Liane Nadeau, of Groupe Connect, to take a look at how agencies and DSPs work with SPO.
We sat down at our IX Roundtable for part 2 of our conversation with Tim Sims, of the Trade Desk, and Liane Nadeau, of Groupe Connect, to take a look back at the evolution of programmatic ads.
We sat down with Tim Sims, of the Trade Desk, and Liane Nadeau, of Groupe Connect, to discuss the importance of implementing ads.txt and the benefits it provides to DSPs.
Indexers from around the world came together for our annual “All Hands” meeting in the city we call home. Take a look into what Indexers had to say about the inspirational week.
Our SVP of Product, Drew Bradstock, explains how to recognize fraudulent ad sales patterns.
IX recently hosted Lindsay Pullins, Director of Programmatic Media at Empower MediaMarketing, at our New York City office to engage in an open dialogue about the challenges facing the supply side of digital advertising and what’s next for the programmatic landscape. We were honoured to be identified as a leader in the industry, along with ...continue reading