Trump

Chart: Programmatic Run Up To The Trump Presidency

The graph below shows DNC and GOP programmatic spend on header tag for the two weeks leading up to Election Day 2016. Our findings show that Democrats spent 2.8 times more than the Republicans as the campaign came to a close, as Clinton faced renewed scrutiny for her handling of private emails while serving as the Secretary of ...continue reading

09 Nov

IX Perspectives

The Programmatic Election

Presidential campaigns are utilising the latest real-time advertising trading technology to support their efforts for the 2016 U.S. presidential election. This fall has proven to be an important stretch for both campaigns in the lead up to Election Day. With the first and second general presidential election debates behind us and Mr Trump’s recent video ...continue reading

14 Oct

IX Perspectives