Leading The Adoption of sellers.json & SupplyChain for a More Open and Accountable Ecosystem

Index Exchange is proud to share we’re one of the first major exchanges to implement the IAB Tech Lab’s specifications for sellers.json and the SupplyChain object. This means DSPs will now find a SupplyChain object in every bid request we send them. As a result, buyers can now understand each hop a bid request takes in between themselves and the publisher, ...continue reading

IX Perspectives