AdWeek: 10 Rising Tech Stars Who Are Fueling a New Wave of Digital Insights
Few established ad-tech entrepreneurs could claim that their careers started as a teenager. Index Exchange president and CEO Andrew Casale is an exception.
09 Oct
Press
Tag: technology
Digiday: Programmatic advertising is preparing for the first-price auction era
Auction dynamics implemented by supply-side platforms often confuse ad buyers. In order to provide more transparency, exchanges like OpenX, Index Exchange and Rubicon Project all started experimenting with first-price auctions, where the highest bidder determines how much an impression gets sold for.
05 Oct
Press
AdAge: #FixIt! How To Save Twitter In Under 140 Characters Or Less
Actively work to stop #fakenews covefefe. —@acasale Andrew Casale, president and CEO of adtech firm Index Exchange
27 Sep
Press
AdWeek: Trust Between Ad Tech and Marketers Is the Biggest Challenge in Digital Advertising Today
“The biggest single issue is trust, trust across the supply chain,” said Andrew Casale, president and CEO of Index Exchange. “People want to understand what’s happening with each transaction—Where are the taxes? Where does the dollar go?—and they want to know that they can trust programmatic.”
14 Sep
Press
Digiday: How keeping transparent price floors influences ad bidding strategies
Drew Bradstock, SVP of product at Index Exchange, said that before header bidding allowed SSPs to simultaneously bid on the same inventory, SSPs were more likely to have unique inventory, and they could make money by simply selling the inventory they had access to and taking a cut. But with header bidding, several SSPs are ...continue reading
13 Sep
Press
Campaign: The Trade Desk signs deal to scan every ad impression pre-purchase
“The Trade Desk and White Ops are two of Index’s important partners, and we believe this initiative will provide more transparency in programmatic buying,” Will Doherty, vice-president of business development at Index Exchange, said. “Not only will this partnership be beneficial for advertisers and diminish buyer concerns surrounding fraudulent impressions, but it will serve as ...continue reading
01 Sep
Press
AdExchanger: Podcast: Glossy Programmatic
Condé Nast has sold programmatically for years. It was the first publisher to open a private marketplace, circa 2010. Over the last two years, the publisher is trying to take it to the next level.
14 Aug
Press
Ad Age: Check Your Inbox: Google Warns Publishers Serving Annoying Ads
But unlike Forbes, which violates the Better Ads Standard in several ways, Tronc-owned publications might have relatively straightforward remedies. Andrew Casale, CEO of Index Exchange, a technology company that helps publishers serve ads, said it’s likely that Tronc is only doing “one thing wrong” on its sites and thus should be easy to correct.
08 Aug
Press
Digiday: How Moat mastered the art of the ad tech pivot
For example, Index Exchange is now the preferred header-bidding vendor for many publishers, but this was only after it pivoted from being an ad network and started billing on transparent fixed fees. Meanwhile, demand-side platforms that maintained high margins are getting squeezed as ad buyers move to self-service models with lower fees, and Rubicon Project hasn’t recovered since it was slow to ...continue reading
03 Aug
Press
Beet.TV: The Double-Edged Sword Of Header Bidding, explains The Trade Desk’s Stempeck
Well, (now) The New York Times might have a header implementation with a bunch of SSPs – OpenX, Index, Google. So, in some cases, we might see the impression more than once, there’s some duplication that’s happening
03 Aug
Press
AdExchanger: The Wall Street Journal Serves Up Semantically Targeted Ads Programmatically
Smartology sets up private marketplaces to buy programmatically through Google Ad Exchange and it recently added Index Exchange as a second partner. Smartology originally tried to run the campaigns through DFP First Look, but saw more inventory after switching to preferred and private marketplace deals on Google’s platform.
03 Aug
Press
The Drum: The Digital Trading Awards USA 2017 finalists have been revealed
Those that impressed the panel and nominated are: AdCellerant, Cadreon, Choozle, Collective, Index Exchange, Iponweb, MediaMath, Metamarkets, OpenX, Rubicon Project, The Exchange Lab, The Trade Desk and Triton Digital.
01 Aug
Press