RTB Archives - Index Exchange

Our commitment to user experience

At Index Exchange, we are committed to delivering the highest standard of service to a growing list of top tier global partners in the UK, Germany, France, Canada, Australia and beyond, and we take great pride in supporting over 90% of comScore’s top 100 publishers in the US. We’re in a day and age where ...continue reading

15 Aug

IX Perspectives

Programmatic Pre-Iowa

Media coverage of the upcoming presidential election in the United States continues to swell and as the primary season unfolds the programmatic strategies of the candidates and political parties slowly appear. To determine how digital RTB factored into battle preparations for the Iowa primary, we examined marketplace activity and spend by candidate and party from ...continue reading

09 Feb

IX Perspectives