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Tag: Publisher Solutions

IX on Air: Day 1 at DMEXCO

Throughout Day 1 of DMEXCO 2017, thought-leaders from across the advertising ecosystem shared their perspectives on what will move our industry forward. Here’s what a few of them had to say: Dave Smith,V.P., Monetization & Yield, Pandora Trip Foster, EVP, Revenue, Adomik Jen Witt, Director, Revenue Operations, EMEA, Match.com Brian Rifkin, Co-Founder, JW Player George Bouras, Programmatic Platforms and Data Manager, ...continue reading

13 Sep

Video

AdExchanger: Identifying The True Value Of Identity

This is why publishers have been partnering with their former rivals to achieve greater scale and impact from user data and insights. One such collaboration is a consortium (Index Exchange is a launch partner) that will help buyers and publishers leverage a common identifier that, with broad adoption, would drive more value than industry silos with proprietary ...continue reading

13 Sep

Press

Whiteboard Video – Truth or Dare Adtech Edition

06 Sep

Video

Whiteboard Video: L’évolution du Programmatique pour les Éditeurs

04 Sep

French Solutions

Whiteboard Video: Les integrations en Server Side

04 Sep

French Solutions

Whiteboard Video: La Transparence des SSP

04 Sep

French Solutions

AdExchanger: Podcast: Glossy Programmatic

Condé Nast has sold programmatically for years. It was the first publisher to open a private marketplace, circa 2010. Over the last two years, the publisher is trying to take it to the next level.    

14 Aug

Press

Digiday: How Moat mastered the art of the ad tech pivot

For example, Index Exchange is now the preferred header-bidding vendor for many publishers, but this was only after it pivoted from being an ad network and started billing on transparent fixed fees. Meanwhile, demand-side platforms that maintained high margins are getting squeezed as ad buyers move to self-service models with lower fees, and Rubicon Project hasn’t recovered since it was slow to ...continue reading

03 Aug

Press

WARC: Picking a path through header bidding

In a WARC Best Practice paper, How to use header bidding, James Prudhomme, Index Exchange’s Managing Director of EMEA, charts the rapid evolution of the programmatic ecosystem from the limitations of the “waterfall” bidding process to the “elegant solution” of header bidding.  

02 Aug

Press

Business Insider: Google’s been running a secret test to detect bogus ads — and its findings should make the industry nervous

Some see the initiative as part of a larger set of antifraud tactics. Others are more bullish. “This will wipe spoofing out,” said Andrew Casale, CEO of the ad-tech firm Index Exchange.

21 Jul

Press

Video: Why IX is Building the Future of Automated Advertising

17 Jul

Video

IX ON AIR: A Conversation with Branden Smythe of PowerLinks Media

22 Jun

Video

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