Identity 2.0 and the Future of Addressable Digital Advertising The growing concerns regarding consumer privacy are forcing everyone to rethink their identity strategies. As the era of the cookie draws to a close, The Trade Desk is collaborating with partners across the industry to craft a new identity solution that puts consumers in the driving ...continue reading
App Annie Ad Monetisation MasterClass Recap Index Exchange’s Regional Managing Director Adele Wieser and Strategic Partner Development Director Colin Lam, joined App Annie’s Publisher Monetisation Master class across 2 exciting weeks in September 2020. The series focused on the pressing trends affecting ad monetisation and the publishing industry at large. Whether you’re a Publisher only ...continue reading
“Young Gun” Profile – Index Exchange buyer services manager, APAC Miranda Vaughan-Floyd. The AdNews Young Gun profile takes a look at some of the young talent across the advertising, adtech, marketing and media sector in Australia. It aims to shed light on the varying roles, people and companies across the buzzing industry. Today AdNews speaks ...continue reading
Unpacking the Programmatic Opportunity in Our New Normal In Index Exchange’s inaugural IX Open Access webinar (July 16), Andrew Casale, President and CEO of Index Exchange, and Jeff Green, CEO and Founder of The Trade Desk, discussed the lessons they’ve learned throughout programmatic history, how The Trade Desk and Index Exchange are helping clients make ...continue reading
Who is Index Exchange? Index Exchange is a global advertising marketplace, with a presence across APAC — where premium digital media companies sell their ad impressions transparently and in real-time. Put simply, we are a supply-side platform that partners with premium publishers with the sole focus of connecting media companies with premium demand at massive ...continue reading
2018 proved to be a pivotal year for programmatic in Germany — with annual ad spend expected to total €1.44 billion. As this emerging market continues to adapt to programmatic, IX decided to bring together nearly 300 guests over the span of three days for conversation on programmatic over coffee and breakfast. In mid-November 2018, ...continue reading
It’s no news that programmatic has already drastically changed the digital advertising world. In 2018, online display has represented nearly half of spend (48%) in Australia & New Zealand. In this spirit, IX hosted a recovery breakfast the morning after the Melbourne Cup with its partners in the Sydney market. The breakfast brought thought-leaders in the ...continue reading
Welcome to This Woman’s Work, a series highlighting how different women are advancing the tech industry, both professionally and personally. Working women receive a slew of advice — lean in, lean out, be aggressive, but not too aggressive. We’re constantly inspired by the women who are paving the way and taking charge in the ever-evolving world of ...continue reading
Each year, Cyber Monday reaffirms its title as the top e-commerce event in North America, with advertisers launching special campaigns and paying top advertising dollars to attract customers. Q4 pushes the limits of our Ad Serving platform, campaign registration pipeline and data processing systems, as IX typically experiences at least a 10% increase in daily ...continue reading
Welcome to ‘State of the market’, a series highlighting the various markets of Index Exchange. This month, our Regional Managing Director of DACH & CEE, Joerg Vogelsang, dives into the value of maintaining transparency in the programmatic sphere. The term ‘black box’ has a lot of different meanings. In aeroplanes, and even some cars, black ...continue reading
“The Advertising ID Consortium, the open identity solution for the digital advertising ecosystem, today announced new platform partners that have agreed to join the Consortium in addition to the three founding members – AppNexus, Index Exchange, and LiveRamp. Since the Consortium’s announcement in May 2017, the founding members have established a governance framework and product ...continue reading