2016 marked the first year that more digital video was transacted programmatically than not.¹ However, many premium publishers remain resistant to exposing their video inventory to programmatic buying. In this whitepaper, we’ll clear up some of the common misconceptions holding back the adoption of programmatic video and give publishers some tools for approaching this option.
Presidential campaigns are utilising the latest real-time advertising trading technology to support their efforts for the 2016 U.S. presidential election. This fall has proven to be an important stretch for both campaigns in the lead up to Election Day. With the first and second general presidential election debates behind us and Mr Trump’s recent video ...continue reading
If you’re reading this post, chances are you’ve heard the industry buzz around video, and you’ve read proclamations about how video advertising stands to grow as a dominant digital advertising revenue stream in the next few years. The data is staggering – apparently 1/3 of all online activity is spent watching a video, and it’s ...continue reading