It was April 2014, Pharrell Williams’ “Happy” blared through speakers across the world, HBO made the tough decision to renew “Game of Thrones” for seasons 5 and 6, Obama placed sanctions on Russia, and version 2.2 of the Open RTB protocol was released. This was no ordinary update to the common tech language with which ...continue reading
The Canadian Broadcasting Corporation (CBC) broadcasts national public radio and television throughout Canada. The company operates one main digital property, CBC.ca, which relies on digital advertising as a primary source of revenue and long-focused on direct deals to fill inventory on the pages. Due to the legacy of relationships with direct deal advertisers, these deals ...continue reading
Though the media often makes it appear that conclusions are clear, the 2016 Presidential Primary War is far from over. The first primary was on February 1, in Iowa, and the last one is on June 14, in Washington D.C. That means we still have three months of this great show. A show so compelling, ...continue reading