PerformanceIn: Understanding People-Based Identifiers and How To Target In A Post-Cookie World

Over the last few decades, we’ve witnessed a plethora of rapid change and advancement in the digital advertising world. Specifically, during the last few months, there has been a shift of focus in both technology and consumer behaviours. Currently, third-party cookies generate their own identifiers for each user across each device, leading to massive and disjointed data sets. ...continue reading

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Success Stories: How Fitbit Achieved Higher Return on Ad Spend via People-Based Marketing

Success Stories: How FitBit Achieved Higher Return on Ad Spend via People-Based Marketing To prepare for an internet without third-party cookies, more brands are turning to people-based marketing to reach their high-value audiences while still being able to effectively measure outcomes.  Leading health and fitness technology brand Fitbit did just that, leveraging LiveRamp®’s integration with ...continue reading

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AdNews Australia: Index Exchange expands partnership with LiveRamp to prepare for a cookieless world

Independent ad exchange Index Exchange (IX) has become the first exchange to be live with LiveRamp IdentityLink globally, with support most recently extended to the UK, Europe, and Asia-Pacific. Through this integration, Index Exchange and LiveRamp provide global marketers with a permissioned, people-based advertising solution to third-party cookies. The ability to transact on a LiveRamp IdentityLink ...continue reading

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IAB Australia: AdTech Q&A: Identity, third-party cookies and rearchitecting advertising

Identity, third-party cookies and re-architecting advertising for the future Identity and identifiers in Digital Advertising remains very hot topics for our members. With the usage of third-party cookies for retargeting, cross-site tracking and ad-serving being blocked by all major browsers by 2022, we were keen to review the potential ramifications of these changes with some ...continue reading

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