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Tag: In-App

Chartboost: Chartboost Exchange Launches with Aarki, Index Exchange, and Rubicon Project

Chartboost, the leading mobile gaming audience platform, launches Chartboost Exchange, opening programmatic access to its in-app global gaming inventory. Now for the first time, brand advertisers can reach the highly valuable mobile gaming audience at scale through technology partners Aarki, Index Exchange and Rubicon Project.  

21 Sep

Press

Header Bidding Multichannel Constraints

In the last year, header bidding has undergone somewhat of a meteoric rise. While it originated as an alternative to “waterfall” bidding, it has since become a solution in its own right, and its evolution has proved to maximise yield for publishers and even reduce webpage rendering times. Today, the programmatic ecosystem is rapidly expanding ...continue reading

07 Jul

IX Perspectives

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