impressions

Hillary Bests Trump In Convention Month, Reps Spend More Overall

Yesterday, we profiled election-related spending in Index Exchange by the Republican Party and Trump, confirmed presidential nominee, during the uber-important month of July. Today, we’re looking at what the Democrats were up to during the convention month. The Democratic Party’s Favorite Units This graph depicts the five units on which the Democratic Party (a combination ...continue reading

11 Aug

IX Perspectives

Bernie Booms in Q1: Early Primary Season in Review

Yesterday, the research team sat down with the VP of Sales and Programmatic Strategy at a major political news network. A native Washingtonian, he grew up acutely aware of the political machine, its manoeuvres, and the party drama that imbues each election cycle. He began to see programmatic interest from political bodies (i.e. candidate campaigns, ...continue reading

31 Mar

IX Perspectives