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Tag: identity

Mobile Marketing Magazine: The Future of Identity

Digital advertising — particularly in mobile — has reached a crossroads. Over the last few years, cracks have started to form in the foundation of our industry’s business model, with data privacy regulations becoming increasingly tighter, third-party cookies less effective, and omnichannel strategies more imperative. But, what brought us to this point? And where do ...continue reading

07 Jan

Press

Expect the Unexpected From IAB UK Nonference

With laptops closed and notebooks tucked away, IAB’ UK Nonference felt inherently ‘anti-conference’ from the moment it started. Players from across the digital advertising industry attended, the event’s jam-packed sessions — which included interactive games and pub quizzes — allowed us all to test our knowledge and explore our ecosystem’s future together. Among many lessons ...continue reading

06 Nov

Events IX Perspectives

ATS London 2019: Index Exchange’s Top Three Takeaways

With the Thames as the backdrop, ExchangeWire’s ATS London — now in its tenth year — was hosted at BFI Southbank earlier this week. It was a day marked by engaging discussions both on and off stage, with more than 500 leading members of the global programmatic advertising community squeezed into the audience. What did ...continue reading

16 Sep

Events IX Perspectives

Identity Takes Center Stage at DMEXCO and ATS London

DMEXCO is known for many things — its booming trade show floors, world class content, the challenge of cramming a near-impossible number of meetings into 48 short hours (my record is 22). But most notably, the Cologne-based conference is known for providing its attendees with some fresh food for thought, year after year. Having attended ...continue reading

21 Sep

IX Perspectives

IX at DMEXCO: Day 2 Insights

Minds continue to meet and ideas continue to flow as tentpole adtech conference DMEXCO advances into its second day. Amidst the flurry of activity, we wanted to reflect with the Index Exchange partners and employees in attendance about their Day 2 experience. Here are their insights: Will Doherty, VP, Business Development, Index Exchange On the topics on ...continue reading

15 Sep

Events IX Perspectives

IX on Air: Day 1 at DMEXCO

Throughout Day 1 of DMEXCO 2017, thought-leaders from across the advertising ecosystem shared their perspectives on what will move our industry forward. Here’s what a few of them had to say: Dave Smith,V.P., Monetization & Yield, Pandora Trip Foster, EVP, Revenue, Adomik Jen Witt, Director, Revenue Operations, EMEA, Match.com Brian Rifkin, Co-Founder, JW Player George Bouras, Programmatic Platforms and Data Manager, ...continue reading

13 Sep

Video

AdExchanger: Identifying The True Value Of Identity

This is why publishers have been partnering with their former rivals to achieve greater scale and impact from user data and insights. One such collaboration is a consortium (Index Exchange is a launch partner) that will help buyers and publishers leverage a common identifier that, with broad adoption, would drive more value than industry silos with proprietary ...continue reading

13 Sep

Press

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