Success Stories: How Fitbit Achieved Higher Return on Ad Spend via People-Based Marketing

Success Stories: How FitBit Achieved Higher Return on Ad Spend via People-Based Marketing To prepare for an internet without third-party cookies, more brands are turning to people-based marketing to reach their high-value audiences while still being able to effectively measure outcomes.  Leading health and fitness technology brand Fitbit did just that, leveraging LiveRamp®’s integration with ...continue reading

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Which-50 Australia: Index Exchange First Exchange To Expand LiveRamp IdentityLink Globally

Global independent advertising exchange Index Exchange (IX) revealed today that it is the first exchange to be live with LiveRamp IdentityLink globally, with support most recently extended to the UK, Europe, and Asia-Pacific. Through this integration, Index Exchange and LiveRamp provide global marketers with a permissioned, people-based advertising solution. The companies say the move will ...continue reading

Press

Adweek: Index Exchange Is Taking LiveRamp’s Cookie-less Identity Product Global

IdentityLink’s expansion comes as the industry looks for third-party cookie alternatives Index Exchange is the first supply-side platform to take LiveRamp’s cookie-less identity product global. The expansion builds on last year’s partnership. that saw LiveRamp integrate its IdentityLink (IDL) product with the supply-side platform’s IX Wrapper product as part of an effort to connect publisher ...continue reading

Press

IAB Australia: AdTech Q&A: Identity, third-party cookies and rearchitecting advertising

Identity, third-party cookies and re-architecting advertising for the future Identity and identifiers in Digital Advertising remains very hot topics for our members. With the usage of third-party cookies for retargeting, cross-site tracking and ad-serving being blocked by all major browsers by 2022, we were keen to review the potential ramifications of these changes with some ...continue reading

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