ExchangeWire: The Biggest Threat of Ad Fraud is Oversimplified Solutions: Q&A with Asaf Greiner, Protected Media

Another initiative has emerged, ads.txt, from IAB’s Display Trading Council members: Adform, Index Exchange, IAS, PubMatic, and Rubicon Project. However, ads.txt is not getting the wide adoption it needs. Publishers are dragging their heels to get their tech teams to implement it. Even though it’s fairly simple, requiring only the dropping of a text file ...continue reading