The advertising industry is gripped with fear over new moves from Google that could minimise or even cut out other ad tech players from the market. Earlier this week, the search giant announced a new policy position to restrict personalised advertising online, which could cement Google’s ad tracking system as the industry standard, forcing other players ...continue reading
Google claimed the measure is geared toward ushering in transparency in the often-ambiguous world of programmatic media trading. Others, however, see it differently, taking it as a major sign that second-price auctions in media trading are on the way out. Will Doherty, EVP global marketplace development at Index Exchange—one of the early advocates of the ...continue reading
But unlike Forbes, which violates the Better Ads Standard in several ways, Tronc-owned publications might have relatively straightforward remedies. Andrew Casale, CEO of Index Exchange, a technology company that helps publishers serve ads, said it’s likely that Tronc is only doing “one thing wrong” on its sites and thus should be easy to correct.
Yesterday, Google announced a number of ad and analytics product developments to help enable advertising in a “mobile-first world”. Among the developments, the company noted a material innovation to its programmatic marketplace: remarketers buying through the Google Display Network (GDN) will now have access to inventory from other exchanges. We’re happy to share that Index Exchange is ...continue reading
An adtech consortium including AppNexus, LiveRamp and MediaMath has today (May 4) been launched, which claims it will help advertisers better target users across screens using programmatic media buying technologies, a move that is likely to rival the digital duopoly of Facebook and Google. AppNexus, LiveRamp and MediaMath, along with Index Exchange, LiveIntent, plus Rocket ...continue reading
Fiat Chrysler Automobiles, a $1 billion U.S. advertiser, is fed up with playing by Facebook’s rules. As a result, the carmaker concocted its own set of measurement standards that combine video views with a layer of additional stats, prodded by what it sees as a lack of comparability for Facebook to other media it buys. ...continue reading
Fresh on the heels of Facebook’s header bidding endorsement, Google is moving to add dozens of technology partners and hundreds of publishers to the open beta of its header bidding alternative, called exchange bidding dynamic allocation, or EBDA. Google is expected to start the open beta by early May, according to insiders with direct knowledge ...continue reading
Google. It has developed a massive reputation. So massive, in fact, that it’s known all over as a noun, a verb, and a pretty awesome employer. But, let’s be real. Not all of us can or even want to work for the tech giant. However, that doesn’t mean that we’re not eager to find a ...continue reading
Programmatic integrations rarely die swiftly. Last April, Google sparked a wave of “header bidding is dead” headlines after it was revealed by AdExchanger that the company was developing a server-side product. But since then, the marketplace for server-side products has become more competitive and more publishers have continued to adopt header bidding. Sources say they ...continue reading