
Adweek: Google’s Latest Ad-Tech Changes and the Likely Future Impact
Google claimed the measure is geared toward ushering in transparency in the often-ambiguous world of programmatic media trading. Others, however, see it differently, taking it as a major sign that second-price auctions in media trading are on the way out. Will Doherty, EVP global marketplace development at Index Exchange—one of the early advocates of the ...continue reading