When header bidding first rose to prominence, publishers quickly realised the importance of using a JavaScript framework to house the code for their digital advertising configuration and bidders (often called a ‘Container’ or ‘Wrapper,’ but something we call a ‘Library’ here at Index). While the first frameworks helped democratise monetisation, publishers continue to face new ...continue reading
As of 25 May, we’re officially living in a post-GDPR world. This was definitely not another Y2K scare: something did, indeed, happen — and that “something” has come with its share of challenges. While Q2 was a taxing time for many in our industry, the benefits of GDPR should not be overlooked. To refresh, GDPR ...continue reading
Welcome to ‘State of the market’, a series highlighting the various markets of Index Exchange. This month, our Regional Managing Director of DACH & CEE, Joerg Vogelsang, dives into the value of maintaining transparency in the programmatic sphere. The term ‘black box’ has a lot of different meanings. In aeroplanes, and even some cars, black ...continue reading
Minds continue to meet and ideas continue to flow as tentpole adtech conference DMEXCO advances into its second day. Amidst the flurry of activity, we wanted to reflect with the Index Exchange partners and employees in attendance about their Day 2 experience. Here are their insights: Will Doherty, VP, Business Development, Index Exchange On the topics on ...continue reading
Each year, global media leaders convene in Cologne, Germany for DMEXCO, an adtech tentpole conference that is quickly becoming more essential each year. At the event, attendees present best industry practices, network among global colleagues and consider approaches to propel their industry forward. This year, Index Exchange has increased its presence on the ground significantly ...continue reading
Throughout Day 1 of DMEXCO 2017, thought-leaders from across the advertising ecosystem shared their perspectives on what will move our industry forward. Here’s what a few of them had to say: Dave Smith,V.P., Monetization & Yield, Pandora Trip Foster, EVP, Revenue, Adomik Jen Witt, Director, Revenue Operations, EMEA, Match.com Brian Rifkin, Co-Founder, JW Player George Bouras, Programmatic Platforms and Data Manager, ...continue reading