For Buyers

Under the Hood with Empower MediaMarketing

IX recently hosted Lindsay Pullins, Director of Programmatic Media at Empower MediaMarketing, at our New York City office to engage in an open dialogue about the challenges facing the supply side of digital advertising and what’s next for the programmatic landscape. We were honoured to be identified as a leader in the industry, along with ...continue reading

13 Oct

Video

Ending Invalid Traffic: Publisher and Exchange Best Practices

Introduction Late last year, the industry was captivated by Methbot, a sophisticated bot network responsible for $3-5 million of ad fraud losses on a daily basis.1 The news revived interest in fighting against invalid traffic, or SIVT, which some estimates say accounts for over 40% of all traffic on the web.2 Sophisticated Invalid Traffic is ...continue reading

08 Sep

IX Perspectives