ExchangeWire: Collaboration is Key to Evolving Programmatic Advertising
In their latest piece for ExchangeWire, IAB UK speaks to members of its UK Display & Data Steering Group to discuss what the ad tech industry needs to do to tackle ongoing issues and enhance programmatic. The programmatic industry has revolutionised digital advertising. Since its inception over a decade ago, it has reformulated what’s possible via digital ...continue reading
14 Dec
Press