The graph below shows DNC and GOP programmatic spend on header tag for the two weeks leading up to Election Day 2016. Our findings show that Democrats spent 2.8 times more than the Republicans as the campaign came to a close, as Clinton faced renewed scrutiny for her handling of private emails while serving as the Secretary of ...continue reading
Presidential campaigns are utilising the latest real-time advertising trading technology to support their efforts for the 2016 U.S. presidential election. This fall has proven to be an important stretch for both campaigns in the lead up to Election Day. With the first and second general presidential election debates behind us and Mr Trump’s recent video ...continue reading
After a whirlwind week in Cannes, and three bleary-eyed connecting flights, I was in the back of an NYC cab when I saw it. Running at the bottom of the backseat screen were the words: “Trump Starts Using Online Ad Software to Target and Track Users.” After months curiously waiting for a headline on the ...continue reading
Yesterday, the research team sat down with the VP of Sales and Programmatic Strategy at a major political news network. A native Washingtonian, he grew up acutely aware of the political machine, its manoeuvres, and the party drama that imbues each election cycle. He began to see programmatic interest from political bodies (i.e. candidate campaigns, ...continue reading
Spend is volatile, strategies are often counter-intuitive, and programmatic maturity is diversified. Much like the election itself, the programmatic battle is an interesting one to watch. At this point in the race, we have two clear front runners – Donald Trump on the Republican side and Hillary Clinton for the Democrats – with no clear ...continue reading
Though the media often makes it appear that conclusions are clear, the 2016 Presidential Primary War is far from over. The first primary was on February 1, in Iowa, and the last one is on June 14, in Washington D.C. That means we still have three months of this great show. A show so compelling, ...continue reading
Unless you are living in a cave without electricity in a completely isolated part of the world, you probably know this past Tuesday, March 1 was Super Tuesday. If you are living in a cave shut off from the world, you’re missing out on one of the most entertaining elections most of us will likely ...continue reading
Media coverage of the upcoming presidential election in the United States continues to swell and as the primary season unfolds the programmatic strategies of the candidates and political parties slowly appear. To determine how digital RTB factored into battle preparations for the Iowa primary, we examined marketplace activity and spend by candidate and party from ...continue reading