The Drum: Publisher-led platform Concert will let advertisers buy programmatically
The new programmatic offering is available via a partnership with global ad marketplace Index Exchange.
18 Sep
Press
Tag: DSP
WARC: Picking a path through header bidding
In a WARC Best Practice paper, How to use header bidding, James Prudhomme, Index Exchange’s Managing Director of EMEA, charts the rapid evolution of the programmatic ecosystem from the limitations of the “waterfall” bidding process to the “elegant solution” of header bidding.
02 Aug
Press
IAB UK: Header bidding: “A great yield management strategy for publishers”
Luke Fenney, VP, Publisher Development, at Index Exchange outlined why he believes Header Bidding is ‘great’ for buyers at the IAB UK’s Data and Innovation conference at the British Museum this week. There has been a lot of discussion about header bidding in the last year – much of which has focused on the benefits ...continue reading
20 Mar
Press