Each year, Cyber Monday reaffirms its title as the top e-commerce event in North America, with advertisers launching special campaigns and paying top advertising dollars to attract customers. Q4 pushes the limits of our Ad Serving platform, campaign registration pipeline and data processing systems, as IX typically experiences at least a 10% increase in daily ...continue reading
The day we (in the advertising industry) have been waiting for all year has finally come! In this highly competitive time for our industry, there are things that we – programmatic believers – can learn from, apply to future strategies and observe about the changing landscape of our growing space, as evidenced by Monday’s cyber ...continue reading
I don’t know about you, but I am giddy to see the holidays wrap up. The stress around securing gifts, balancing time between family and friends, and arranging travel is for a good cause, but rarely missed come calmer months. As a digital advertising researcher, however, the holiday season is thrilling. Spend from brands eager ...continue reading