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Tag: cyber monday

The Technology that Powers the Biggest Online Shopping Event of the Year

Each year, Cyber Monday reaffirms its title as the top e-commerce event in North America, with advertisers launching special campaigns and paying top advertising dollars to attract customers. Q4 pushes the limits of our Ad Serving platform, campaign registration pipeline and data processing systems, as IX typically experiences at least a 10% increase in daily ...continue reading

26 Nov

Engineering

The Knowledge Exchange Blog : Cyber Monday: A Peek Into This Year’s Holiday Season Buying Trends

The day we (in the advertising industry) have been waiting for all year has finally come! In this highly competitive time for our industry, there are things that we – programmatic believers – can learn from, apply to future strategies and observe about the changing landscape of our growing space, as evidenced by Monday’s cyber ...continue reading

30 Nov

IX Perspectives

The Two Biggest Days in Digital Advertising

I don’t know about you, but I am giddy to see the holidays wrap up. The stress around securing gifts, balancing time between family and friends, and arranging travel is for a good cause, but rarely missed come calmer months. As a digital advertising researcher, however, the holiday season is thrilling. Spend from brands eager ...continue reading

06 Jan

IX Perspectives

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