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Tag: #cookiless

Programmatic and New Media Summit: Identity 2.0 and the Future of Addressable Digital Advertising

Identity 2.0 and the Future of Addressable Digital Advertising The growing concerns regarding consumer privacy are forcing everyone to rethink their identity strategies. As the era of the cookie draws to a close, The Trade Desk is collaborating with partners across the industry to craft a new identity solution that puts consumers in the driving ...continue reading

10 Nov

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