It’s Gonna Be May We are about to cross the finish line of the first full calendar month in quarantine. Congratulations — getting out of April is a notable milestone. Back in January when China decided to shut down Wuhan and other dense population centres, I remember thinking I didn’t know if it was possible ...continue reading
Minds continue to meet and ideas continue to flow as tentpole adtech conference DMEXCO advances into its second day. Amidst the flurry of activity, we wanted to reflect with the Index Exchange partners and employees in attendance about their Day 2 experience. Here are their insights: Will Doherty, VP, Business Development, Index Exchange On the topics on ...continue reading
Throughout Day 2 of DMEXCO 2017, thought-leaders from across the advertising ecosystem shared their perspectives on what will move our industry forward. Here’s what a few of them had to say: Paul Gubbins, AdTech Consultant Alex Calic, Chief Revenue Officer, The Media Trust John Snyder, CEO, Grapeshot Dom Perkins, Head of Programmatic, Data and Video, ...continue reading
Each year, global media leaders convene in Cologne, Germany for DMEXCO, an adtech tentpole conference that is quickly becoming more essential each year. At the event, attendees present best industry practices, network among global colleagues and consider approaches to propel their industry forward. This year, Index Exchange has increased its presence on the ground significantly ...continue reading
Throughout Day 1 of DMEXCO 2017, thought-leaders from across the advertising ecosystem shared their perspectives on what will move our industry forward. Here’s what a few of them had to say: Dave Smith,V.P., Monetization & Yield, Pandora Trip Foster, EVP, Revenue, Adomik Jen Witt, Director, Revenue Operations, EMEA, Match.com Brian Rifkin, Co-Founder, JW Player George Bouras, Programmatic Platforms and Data Manager, ...continue reading
Over the past year, ad tech has made headway in its endeavor to automate the advertising business. Index Exchange is committed to building the future of this industry to put more control into the hands of publishers as automation takes hold. That’s why we’ve recently invested in the expansion of our physical infrastructure across our nine ...continue reading
The disconnect between the creative and media industries has been pervasive for years, and rethinking the creative process to involve media from the get-go is still a hurdle the industry must overcome. A Cannes highlight for many who attended, check out how thought-leaders in the industry are forging the future of automation and creativity.
Now that header bidding has proved itself a central theme in the current ad tech zeit geist, the marketers are getting involved. Header tag buzz began in the ad ops community and took root until digital ad sales caught on. Nearly a year later, the buy side is talking. And it’s my personal opinion that ...continue reading