IX at DMEXCO 2017
19 Sep
Video
Tag: Buyer Solutions
IX at DMEXCO: Day 2 Insights
Minds continue to meet and ideas continue to flow as tentpole adtech conference DMEXCO advances into its second day. Amidst the flurry of activity, we wanted to reflect with the Index Exchange partners and employees in attendance about their Day 2 experience. Here are their insights: Will Doherty, VP, Business Development, Index Exchange On the topics on ...continue reading
15 Sep
IX Perspectives
IX on Air: Day 2 at DMEXCO
Throughout Day 2 of DMEXCO 2017, thought-leaders from across the advertising ecosystem shared their perspectives on what will move our industry forward. Here’s what a few of them had to say: Paul Gubbins, AdTech Consultant Alex Calic, Chief Revenue Officer, The Media Trust John Snyder, CEO, Grapeshot Dom Perkins, Head of Programmatic, Data and Video, ...continue reading
14 Sep
Video
IX at DMEXCO: Day 1 Insights
Each year, global media leaders convene in Cologne, Germany for DMEXCO, an adtech tentpole conference that is quickly becoming more essential each year. At the event, attendees present best industry practices, network among global colleagues and consider approaches to propel their industry forward. This year, Index Exchange has increased its presence on the ground significantly ...continue reading
14 Sep
IX Perspectives
IX on Air: Day 1 at DMEXCO
Throughout Day 1 of DMEXCO 2017, thought-leaders from across the advertising ecosystem shared their perspectives on what will move our industry forward. Here’s what a few of them had to say: Dave Smith,V.P., Monetization & Yield, Pandora Trip Foster, EVP, Revenue, Adomik Jen Witt, Director, Revenue Operations, EMEA, Match.com Brian Rifkin, Co-Founder, JW Player George Bouras, Programmatic Platforms and Data Manager, ...continue reading
13 Sep
Video
Whiteboard Video: How Has Header Bidding Changed the Private Market for Buyers?
25 Aug
Video
Building the Future of Automated Advertising
Over the past year, ad tech has made headway in its endeavor to automate the advertising business. Index Exchange is committed to building the future of this industry to put more control into the hands of publishers as automation takes hold. That’s why we’ve recently invested in the expansion of our physical infrastructure across our nine ...continue reading
17 Jul
IX Perspectives
Video: Why IX is Building the Future of Automated Advertising
17 Jul
Video
IX ON AIR: A Conversation with John Snyder of Grapeshot
21 Jun
Video
The Future of Creativity is Automation
The disconnect between the creative and media industries has been pervasive for years, and rethinking the creative process to involve media from the get-go is still a hurdle the industry must overcome. A Cannes highlight for many who attended, check out how thought-leaders in the industry are forging the future of automation and creativity.
20 Jun
Video
Krux Data Matters 2016: Why The Buy Side Is Embracing Header
Now that header bidding has proved itself a central theme in the current ad tech zeit geist, the marketers are getting involved. Header tag buzz began in the ad ops community and took root until digital ad sales caught on. Nearly a year later, the buy side is talking. And it’s my personal opinion that ...continue reading
08 Jun
IX Perspectives