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Tag: advertising

AdNews Australia: What the advertising industry wants from a return to the office

The advertising industry is starting to emerge from months-long lockdowns brought on by the coronavirus pandemic and return, at least partially, to the office. The new work-from-home lifestyle which began in March forced the business to quickly adapt, finding ways to operate and communicate with teams and clients while isolated in their homes. Across the ...continue reading

05 Jul

Press

This Woman’s Work: Alex Kirby, Dennis Publishing

Welcome to This Woman’s Work, a series highlighting how different women are advancing the tech industry, both professionally and personally. Working women receive a slew of advice — lean in, lean out, be aggressive, but not too aggressive. We’re constantly inspired by the women who are paving the way and taking charge in the ever-evolving world of ...continue reading

30 Nov

Partner Marketing

Emerce: Emerce Interview with Emily Mourad, VP of Marketing & Communications

16 Jan

Press

IX Kicks off 2018 with Renewed Mission

04 Jan

Press

IX Paris Launch Breakfast

14 Dec

French Solutions

Media In Canada: Adobe draws a hard line for SSPs on transparency

Drew Bradstock, SVP of product at Index Exchange, said this policy will cut down on advertisers’ costs. “For too long, I think people saw this [fee] as a cost of business and ad tech,” he said. “It’s kind of sad that a number of SSPs saw this [need to disclose] as a big switch.”

13 Oct

Press

AdWeek: 10 Rising Tech Stars Who Are Fueling a New Wave of Digital Insights

Few established ad-tech entrepreneurs could claim that their careers started as a teenager. Index Exchange president and CEO Andrew Casale is an exception.    

09 Oct

Press

Exchange Wire: Header Bidding: The Next Trend for Brazilian Publishers

The second promise of header bidding was to offer buy-side access to 100% of a publisher’s inventory, as opposed to the scraps and remnants available from ad-server waterfalls. “Buyers could now start to move premium, high-CPM campaigns from traditional, insertion-order-based buys into programmatic platforms”, ​​said James Prudhomme, managing director EMEA, Index Exchange.  

05 Oct

Press

Digiday: Programmatic advertising is preparing for the first-price auction era

Auction dynamics implemented by supply-side platforms often confuse ad buyers. In order to provide more transparency, exchanges like OpenX, Index Exchange and Rubicon Project all started experimenting with first-price auctions, where the highest bidder determines how much an impression gets sold for.  

05 Oct

Press

AdAge: #FixIt! How To Save Twitter In Under 140 Characters Or Less

Actively work to stop #fakenews covefefe. —@acasale Andrew Casale, president and CEO of adtech firm Index Exchange

27 Sep

Press

Beet.TV: Digital Supply Chain Maturing Because ‘Marketers Want More’: Index Exchange’s Andrew Casale

If all of this were true, Casale would know. Back in 2003 he founded Casale Media in the programmatic space and has molded it into its current iteration, Index Exchange, a global advertising marketplace where premium digital media companies sell their ad impressions with full transparency.  

26 Sep

Press

The Drum: Publisher-led platform Concert will let advertisers buy programmatically

The new programmatic offering is available via a partnership with global ad marketplace Index Exchange.  

18 Sep

Press

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