From the demise of third-party cookies and privacy-first marketing, to the reinvention of email and the reign of content, CMO asks the experts about what digital marketing will hold in 2021. In 2021 savvy marketers will continue to embrace creative ways of connecting with consumers to build awareness and drive demand through online touchpoints and ...continue reading
Industry Profile: IX’s Regional Managing Director, APAC Adele Wieser Our Industry Profile takes a look at some of the professionals working across the advertising, adtech, marketing and media sector in Australia. It aims to shed light on the varying roles and companies across the buzzing industry. This week we speak to Index Exchange regional managing director, ...continue reading
Global independent advertising exchange Index Exchange (IX) revealed today that it is the first exchange to be live with LiveRamp IdentityLink globally, with support most recently extended to the UK, Europe, and Asia-Pacific. Through this integration, Index Exchange and LiveRamp provide global marketers with a permissioned, people-based advertising solution. The companies say the move will ...continue reading
In this joint session with IAB Tech Lab, IX’s APAC Regional Managing Director Adele Wieser, discusses standards and recommendations in relation to transparency, brand safety and ad fraud. Revisit the full session here alongside leaders from IAB Australia, MediaMath, Integral Ad Science and ANZ Bank.
Who is Index Exchange? Index Exchange is a global advertising marketplace, with a presence across APAC — where premium digital media companies sell their ad impressions transparently and in real-time. Put simply, we are a supply-side platform that partners with premium publishers with the sole focus of connecting media companies with premium demand at massive ...continue reading
Standards are sexy: how industry standards drive business In simple terms, standards are generally accepted requirements followed by the members of an industry. These exist across many areas of media, including digital advertising.There are organizations within the advertising and media industry that oversee the development and revision of standards including industry bodies such as IAB ...continue reading
During the IAB Australia webinar on Identity, Project REARC and Privacy Sandbox, Index Exchange’s Regional Managing Director for APAC, Adele Wieser discusses the future of people-based marketing in a post-cookie world and how these initiatives will empower the ecosystem. Watch the full session here alongside panelists from IAB Tech Lab, Verizon Media, Genesis Motors and ...continue reading
AdNews brings the stories of those working from home (WFH) in the advertising and media industry during the coronavirus crisis. Adele Wieser is regional managing director, APAC, at Index Exchange: How are you dealing with the silence? To be honest, there hasn’t been much silence in this household for the last 4 years. We have a ...continue reading
The crisis is adding to existing turmoil in the adtech space, leading to job cuts and talk of consolidation, but also higher interest in effective targeting. Here, APAC leaders discuss the changes, including their take on who will emerge stronger—and who might not make it. Tech suppliers, including adtech companies, are grappling with issues such ...continue reading
Technology enabling consumer privacy in order to engage in an open and transparent value exchange with users and establish greater trust With impending changes to third-party cookies and other identifiers, there has recently been a global call-to-action for stakeholders across the digital supply chain to re-think and re-architect digital marketing to support core industry use ...continue reading
2018 proved to be a pivotal year for programmatic in Germany — with annual ad spend expected to total €1.44 billion. As this emerging market continues to adapt to programmatic, IX decided to bring together nearly 300 guests over the span of three days for conversation on programmatic over coffee and breakfast. In mid-November 2018, ...continue reading
It’s no news that programmatic has already drastically changed the digital advertising world. In 2018, online display has represented nearly half of spend (48%) in Australia & New Zealand. In this spirit, IX hosted a recovery breakfast the morning after the Melbourne Cup with its partners in the Sydney market. The breakfast brought thought-leaders in the ...continue reading