2018 proved to be a pivotal year for programmatic in Germany — with annual ad spend expected to total €1.44 billion. As this emerging market continues to adapt to programmatic, IX decided to bring together nearly 300 guests over the span of three days for conversation on programmatic over coffee and breakfast. In mid-November 2018, ...continue reading
It’s no news that programmatic has already drastically changed the digital advertising world. In 2018, online display has represented nearly half of spend (48%) in Australia & New Zealand. In this spirit, IX hosted a recovery breakfast the morning after the Melbourne Cup with its partners in the Sydney market. The breakfast brought thought-leaders in the ...continue reading
Welcome to This Woman’s Work, a series highlighting how different women are advancing the tech industry, both professionally and personally. Working women receive a slew of advice — lean in, lean out, be aggressive, but not too aggressive. We’re constantly inspired by the women who are paving the way and taking charge in the ever-evolving world of ...continue reading
As of 25 May, we’re officially living in a post-GDPR world. This was definitely not another Y2K scare: something did, indeed, happen — and that “something” has come with its share of challenges. While Q2 was a taxing time for many in our industry, the benefits of GDPR should not be overlooked. To refresh, GDPR ...continue reading
As an engineering-first company, we take security very seriously. Since knowing where our technology lives is just as important as the tech our engineers build, we invited a small group of our European partners to step inside two of our data centers to experience our tech like never before. Step inside our Amsterdam data center, ...continue reading
Welcome to ‘State of the market’, a series highlighting the various markets of Index Exchange. This month, our Regional Managing Director of DACH & CEE, Joerg Vogelsang, dives into the value of maintaining transparency in the programmatic sphere. The term ‘black box’ has a lot of different meanings. In aeroplanes, and even some cars, black ...continue reading
If you create software solutions for healthcare, is your company a healthcare company or an engineering company? While there’s nothing that says you need to choose, often a company adopts an identity that permeates throughout its culture. Some folks in the world of banking have struggled for years to find a new identity in the digital ...continue reading
En tant que Président et CEO d’Index Exchange, Andrew dirige plus de 300 des esprits les plus brillants de la technologie publicitaire aux USA, Canada, Europe & Australie.
“The Advertising ID Consortium, the open identity solution for the digital advertising ecosystem, today announced new platform partners that have agreed to join the Consortium in addition to the three founding members – AppNexus, Index Exchange, and LiveRamp. Since the Consortium’s announcement in May 2017, the founding members have established a governance framework and product ...continue reading
Earlier this month, IX was proud to hold our annual “All Hands” employee conference in the city we call home, Toronto. Indexers from across the globe were united in our founding location to take time to sync, reflect, and look forward to what’s ahead while honoring and celebrating our founding values: technology, transparency, and collaboration. ...continue reading