Who is Index Exchange? Index Exchange is a global advertising marketplace, with a presence across APAC — where premium digital media companies sell their ad impressions transparently and in real-time. Put simply, we are a supply side platform that partners with premium publishers with the sole focus of connecting media companies with premium demand at ...continue reading
Standards are sexy: how industry standards drive business In simple terms, standards are generally accepted requirements followed by the members of an industry. These exist across many areas of media, including digital advertising.There are organizations within the advertising and media industry that oversee the development and revision of standards including industry bodies such as IAB ...continue reading
During the IAB Australia webinar on Identity, Project REARC and Privacy Sandbox, Index Exchange’s Regional Managing Director for APAC, Adele Wieser discusses the future of people-based marketing in a post-cookie world and how these initiatives will empower the ecosystem. Watch the full session here alongside panelists from IAB Tech Lab, Verizon Media, Genesis Motors and ...continue reading
AdNews brings the stories of those working from home (WFH) in the advertising and media industry during the coronavirus crisis. Adele Wieser is regional managing director, APAC, at Index Exchange: How are you dealing with the silence? To be honest, there hasn’t been much silence in this household for the last 4 years. We have a ...continue reading
The crisis is adding to existing turmoil in the adtech space, leading to job cuts and talk of consolidation, but also higher interest in effective targeting. Here, APAC leaders discuss the changes, including their take on who will emerge stronger—and who might not make it. Tech suppliers, including adtech companies, are grappling with issues such ...continue reading
Technology enabling consumer privacy in order to engage in an open and transparent value exchange with users and establish greater trust With impending changes to third-party cookies and other identifiers, there has recently been a global call-to-action for stakeholders across the digital supply chain to re-think and re-architect digital marketing to support core industry use ...continue reading
2018 proved to be a pivotal year for programmatic in Germany — with annual ad spend expected to total €1.44 billion. As this emerging market continues to adapt to programmatic, IX decided to bring together nearly 300 guests over the span of three days for conversation on programmatic over coffee and breakfast. In mid-November 2018, ...continue reading
It’s no news that programmatic has already drastically changed the digital advertising world. In 2018, online display has represented nearly half of spend (48%) in Australia & New Zealand. In this spirit, IX hosted a recovery breakfast the morning after the Melbourne Cup with its partners in the Sydney market. The breakfast brought thought-leaders in the ...continue reading
Welcome to This Woman’s Work, a series highlighting how different women are advancing the tech industry, both professionally and personally. Working women receive a slew of advice — lean in, lean out, be aggressive, but not too aggressive. We’re constantly inspired by the women who are paving the way and taking charge in the ever-evolving world of ...continue reading
As of 25 May, we’re officially living in a post-GDPR world. This was definitely not another Y2K scare: something did, indeed, happen — and that “something” has come with its share of challenges. While Q2 was a taxing time for many in our industry, the benefits of GDPR should not be overlooked. To refresh, GDPR ...continue reading
As an engineering-first company, we take security very seriously. Since knowing where our technology lives is just as important as the tech our engineers build, we invited a small group of our European partners to step inside two of our data centers to experience our tech like never before. Step inside our Amsterdam data center, ...continue reading
Welcome to ‘State of the market’, a series highlighting the various markets of Index Exchange. This month, our Regional Managing Director of DACH & CEE, Joerg Vogelsang, dives into the value of maintaining transparency in the programmatic sphere. The term ‘black box’ has a lot of different meanings. In aeroplanes, and even some cars, black ...continue reading