The Drum: Index Exchange – Programmatic Transparency
Automated media trading is now the norm for all desktop advertising, and if forecasts are to be believed, it will soon take over the entire industry. However, this transition has not been without controversy, with ‘transparency’ one of the catch phrases concerning the sector in recent years. In many cases, advertisers simply don’t know who ...continue reading
ExchangeWire: The Biggest Threat of Ad Fraud is Oversimplified Solutions: Q&A with Asaf Greiner, Protected Media
Another initiative has emerged, ads.txt, from IAB’s Display Trading Council members: Adform, Index Exchange, IAS, PubMatic, and Rubicon Project. However, ads.txt is not getting the wide adoption it needs. Publishers are dragging their heels to get their tech teams to implement it. Even though it’s fairly simple, requiring only the dropping of a text file ...continue reading
IX On Air: Featuring Liane Nadeau of Groupe Connect & Tim Sims of The Trade Desk (Part 2)
We sat down at our IX Roundtable for part 2 of our conversation with Tim Sims, of the Trade Desk, and Liane Nadeau, of Groupe Connect, to take a look back at the evolution of programmatic ads.
Rapid SPO with Ads.Txt
Our SVP of Product, Drew Bradstock, explains how to recognize fraudulent ad sales patterns.
Media In Canada: Adobe draws a hard line for SSPs on transparency
Drew Bradstock, SVP of product at Index Exchange, said this policy will cut down on advertisers’ costs. “For too long, I think people saw this [fee] as a cost of business and ad tech,” he said. “It’s kind of sad that a number of SSPs saw this [need to disclose] as a big switch.”
B&T Magazine: Adobe Muscles Into Media Buying Offering Full Transparency
“Index Exchange has been a leader in transparency from day one,” said Andrew Casale, CEO of Index Exchange. “We applaud Adobe Advertising Cloud for spearheading this initiative and look forward to collaborating with them in the future to help both marketers and publishers better achieve their business objectives.”
Business Insider: Adobe says it will help advertisers and publishers find out if they are getting ripped off by ad tech companies
Among the digital ad tech companies that have signed contracts with Adobe to disclose all fees includes Oath, Pubmatic, The Rubicon Project, Index Exchange, Triple Lift and SpotX.
Catching the Bad Guys with Ads.Txt
Digiday: Programmatic advertising is preparing for the first-price auction era
Auction dynamics implemented by supply-side platforms often confuse ad buyers. In order to provide more transparency, exchanges like OpenX, Index Exchange and Rubicon Project all started experimenting with first-price auctions, where the highest bidder determines how much an impression gets sold for.
IX at DMEXCO 2017
IX at DMEXCO: Day 2 Insights
Minds continue to meet and ideas continue to flow as tentpole adtech conference DMEXCO advances into its second day. Amidst the flurry of activity, we wanted to reflect with the Index Exchange partners and employees in attendance about their Day 2 experience. Here are their insights: Will Doherty, VP, Business Development, Index Exchange On the topics on ...continue reading