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12 Oct
Video
Tag: ad tech
AdWeek: 10 Rising Tech Stars Who Are Fueling a New Wave of Digital Insights
Few established ad-tech entrepreneurs could claim that their careers started as a teenager. Index Exchange president and CEO Andrew Casale is an exception.
09 Oct
Press
AdExchanger: Podcast: Glossy Programmatic
Condé Nast has sold programmatically for years. It was the first publisher to open a private marketplace, circa 2010. Over the last two years, the publisher is trying to take it to the next level.
14 Aug
Press
Beet.TV: The Double-Edged Sword Of Header Bidding, explains The Trade Desk’s Stempeck
Well, (now) The New York Times might have a header implementation with a bunch of SSPs – OpenX, Index, Google. So, in some cases, we might see the impression more than once, there’s some duplication that’s happening
03 Aug
Press
The Drum: The Digital Trading Awards USA 2017 finalists have been revealed
Those that impressed the panel and nominated are: AdCellerant, Cadreon, Choozle, Collective, Index Exchange, Iponweb, MediaMath, Metamarkets, OpenX, Rubicon Project, The Exchange Lab, The Trade Desk and Triton Digital.
01 Aug
Press
IX ON AIR: A Conversation with Kevin Heery of Time Inc
08 Jan
Video
IX ON AIR: A Conversation with Oleg Korenfeld of Mediavest | Spark
07 Jan
Video
IX ON AIR: A Conversation with Jeremy Hlavacek of The Weather Company
06 Jan
Video
Walmart.com and MasterCard Talk With Ad Tech In Cannes About The People
From fringe panels to main events, it seemed most Cannes Lions attendees saw one of two pillars critical to the continued innovation and growth of advertising: creativity or completely understanding your audience. In comparing each event’s content and focus, the camps were divided along with advertising functions: programmatic/ad tech and non-programmatic. Though we forget it ...continue reading
28 Jun
IX Perspectives