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Tag: ad tech

Catching the Bad Guys with Ads.Txt

12 Oct

Video

AdWeek: 10 Rising Tech Stars Who Are Fueling a New Wave of Digital Insights

Few established ad-tech entrepreneurs could claim that their careers started as a teenager. Index Exchange president and CEO Andrew Casale is an exception.    

09 Oct

Press

AdExchanger: Podcast: Glossy Programmatic

Condé Nast has sold programmatically for years. It was the first publisher to open a private marketplace, circa 2010. Over the last two years, the publisher is trying to take it to the next level.    

14 Aug

Press

Beet.TV: The Double-Edged Sword Of Header Bidding, explains The Trade Desk’s Stempeck

Well, (now) The New York Times might have a header implementation with a bunch of SSPs – OpenX, Index, Google. So, in some cases, we might see the impression more than once, there’s some duplication that’s happening

03 Aug

Press

The Drum: The Digital Trading Awards USA 2017 finalists have been revealed

Those that impressed the panel and nominated are: AdCellerant, Cadreon, Choozle, Collective, Index Exchange, Iponweb, MediaMath, Metamarkets, OpenX, Rubicon Project, The Exchange Lab, The Trade Desk and Triton Digital.

01 Aug

Press

IX ON AIR: A Conversation with Kevin Heery of Time Inc

08 Jan

Video

IX ON AIR: A Conversation with Oleg Korenfeld of Mediavest | Spark

07 Jan

Video

IX ON AIR: A Conversation with Jeremy Hlavacek of The Weather Company

06 Jan

Video

Walmart.com and MasterCard Talk With Ad Tech In Cannes About The People

From fringe panels to main events, it seemed most Cannes Lions attendees saw one of two pillars critical to the continued innovation and growth of advertising: creativity or completely understanding your audience. In comparing each event’s content and focus, the camps were divided along with advertising functions: programmatic/ad tech and non-programmatic. Though we forget it ...continue reading

28 Jun

IX Perspectives

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