Success Stories: How Fitbit Achieved Higher Return on Ad Spend via People-Based Marketing

Success Stories: How FitBit Achieved Higher Return on Ad Spend via People-Based Marketing To prepare for an internet without third-party cookies, more brands are turning to people-based marketing to reach their high-value audiences while still being able to effectively measure outcomes.  Leading health and fitness technology brand Fitbit did just that, leveraging LiveRamp®’s integration with ...continue reading

Case Studies Partner

Mobile Marketing Magazine: The APAC Impact: What Today’s Publishers and Buyers Need To Know When Crafting a Global Strategy

The world of digital advertising is largely siloed. Though brands, publishers, agencies, and tech providers are all connected symbiotically, they also operate independently. The same is true of various regions – players in APAC (Asia-Pacific) operate separately and behave differently than those in the UK, and vice-versa. In order to build a truly global strategy, ...continue reading

Press