Across the river from the iconic Elizabeth Tower (more affectionately known as Big Ben), digital publishers in both the B2B and B2C sectors congregated at the annual AOP Digital Publishing Summit. Attendees were looking for insight into the future of the digital publishing industry, and of the many themes discussed throughout the day, two struck ...continue reading
With laptops closed and notebooks tucked away, IAB’ UK Nonference felt inherently ‘anti-conference’ from the moment it started. Players from across the digital advertising industry attended, the event’s jam-packed sessions — which included interactive games and pub quizzes — allowed us all to test our knowledge and explore our ecosystem’s future together. Among many lessons ...continue reading
As the leaves start to golden and the temperatures begin to drop, it’s natural to start thinking about the end of the year — pondering what’s ahead for the last bit of 2019, 2020, and beyond. Before we dive into the future, though, let’s take a moment to reflect on a few key trends we ...continue reading
Index Exchange is proud to share we’re one of the first major exchanges to implement the IAB Tech Lab’s specifications for sellers.json and the SupplyChain object. This means DSPs will now find a SupplyChain object in every bid request we send them. As a result, buyers can now understand each hop a bid request takes in between themselves and the publisher, ...continue reading
In their latest piece for ExchangeWire, the IAB’s Display and Data Steering Group consults with its committee members, namely PubMatic; OpenX; IndexExchange; Teads; AppNexus, a Xandr Company; Rubicon Project; and Oracle Data Cloud, for their answer to the question: How do we boost transparency in digital advertising? Accountability is part of the equation Transparency is ...continue reading