With ten years of experience in digital marketing and seven years focused on programmatic, Janette has built a solid career in the adtech community, serving as an educator of programmatic advertising for buyers and using her consultative approach to align with customer needs. Janette began her career in journalism before entering the world of digital sales, where she worked for companies like Linkedin, iCumulus, and Yahoo 7. In 2018, she joined Index Exchange — the world’s largest, independent advertising exchange — where she leads all buy-side business endeavors across APAC.
Janette Higginson is a skilled adtech practitioner, beginning her career in journalism before joining the world of digital sales. With ten years of experience in digital marketing and seven years focused on programmatic, she has carved out a space for herself in adtech.
Looking back at specific, monumental periods in her life, Janette recalls how her own mother, Margaret, has been her number one fan and ally. In times of important decision making (even in the earlier parts of Janette’s life), her mother had actively chosen to give her space so that she would make critical decisions on her own.
“At times where I expected my mother to hover, coach, or be critical about my approach to important decisions: she did the opposite, on purpose. We have an extremely close relationship but I can think of several examples where, instead of directing me as I half-expected her to, my mother actively chose to give me some space,” she said.
While some may view this as an unconventional approach, Janette believes making important decisions at a young age has helped her develop professionally over her career.