Standards are sexy: how industry standards drive business
In simple terms, standards are generally accepted requirements followed by the members of an industry. These exist across many areas of media, including digital advertising.There are organizations within the advertising and media industry that oversee the development and revision of standards including industry bodies such as IAB and IAB Tech Lab.
The IAB and IAB Tech Lab work with the industry at large to develop guidelines, write specs, develop technology and provide services in an effort to bring alignment, and standardisation to increase trust and transparency and provide confidence to marketers investing in digital advertising.So, how have digital advertising industry standards helped drive business for IAB members?
Read more from our APAC RMD Adele Wieser at IAB Australia