It’s no news that programmatic has already drastically changed the digital advertising world. In 2018, online display has represented nearly half of spend (48%) in Australia & New Zealand.
In this spirit, IX hosted a recovery breakfast the morning after the Melbourne Cup with its partners in the Sydney market. The breakfast brought thought-leaders in the industry together to discuss 2019 trends programmatic trends in the Australia and New Zealand marketplace. Attendees heard from industry experts as they reflected on the strides the industry made in 2018 and how these trends will impact the year ahead. Tune into our video below to hear more about the state of the industry in Australia and New Zealand and takeaways from the event.