Advertising ID Consortium: New Member Companies for Advertising ID Consortium

Image of 3 people sitting in a meeting room with code on the screen

The Advertising ID Consortium, the open identity solution for the digital advertising ecosystem, today announced new platform partners that have agreed to join the Consortium in addition to the three founding members – AppNexus, Index Exchange, and LiveRamp. Since the Consortium’s announcement in May 2017, the founding members have established a governance framework and product specification that includes an open and standardized cookie and accessible people-based identifiers, delivered in a secure, privacy-safe omnichannel identity framework.”

“The Consortium is yet another example of independent companies joining forces to combat issues the programmatic industry has faced for years,” said Drew Bradstock, SVP of Product at Index Exchange. “The Consortium along with initiatives like header bidding and Ads.txt will serve as long-term solutions for all facets of the industry.”



Read More at Advertising ID Consortium

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