Identity 2.0 and the Future of Addressable Digital Advertising
The growing concerns regarding consumer privacy are forcing everyone to rethink their identity strategies. As the era of the cookie draws to a close, The Trade Desk is collaborating with partners across the industry to craft a new identity solution that puts consumers in the driving seat.
Index Exchange’s Regional Managing Director Adele Wieser, sits down with The Trade Desk’s Stephanie Famolaro, and The Guardian’s Dan Stinton, to discuss what the new solution should look like, what’s at stake for advertisers and publishers and, how can we build something better for the needs both of internet users and advertisers. With the future of the open internet on the line, there’s never been a more urgent time for the discussion.
Watch the session on-demand by following the link below and scrolling down to the session titled ” Identity 2.0 and the Future of Addressable Digital Advertising ”