LiveRamp’s ‘In Conversations With…’ Partner Series feat. IX’s Janette Higginson

image of Janette Higginson sitting on a panel

In Conversations With…’ is a LiveRamp series where we bring together leading voices in the industry and ask them to share their thoughts on identity, data transparency, addressability, and why they love working in this constantly evolving realm of marketing, advertising, media, and tech. 

In the latest edition of ‘In Conversations With…’, Christopher Blok, Enterprise Sales, ANZ at LiveRamp, and Janette Higginson, Head of Demand APAC at Index Exchange, one of the world’s largest independent ad exchanges, sat down to share their industry experience, passions, and discuss the role identity plays in creating a trusted value exchange with consumers.

With a combined 25 years of media, marketing, and digital experience between Chris and Janette, they are both well-established within the adtech community and have in-depth knowledge of the industry, particularly in the realm of programmatic advertising.

Outside the office, Chris devotes himself to the outdoors and spends time with his family’s newest member – Scout the Staffy. Beyond working with buyers to educate them on the ins and outs of programmatic, Janette brings her passion for working with people to life, forging strong partnerships with key industry players.

In this blog, Chris and Janette share how LiveRamp and Index Exchange are working together to bring people-based marketing solutions to the forefront of advertising, and discuss the importance of building a trusted ecosystem that prioritises consumer trust at every touchpoint.