Adweek: What We Learned at Dmexco 2019, Ad Tech’s Week in the Spotlight

Group of people sitting at the Index Exchange stand at DMEXCO

Ad tech’s week in the German spotlight has come to a close, with plenty to think about for the 40,000 advertising and marketing technology delegates at Dmexco.

IAB Europe opened the Dmexco conference, organized by Koelnmesse, with some eye-popping numbers: Programmatic spend is growing, topping 16.7 billion euros ($18.4 billion) in 2018, more than a year since the arrival of General Data Protection Regulations (GDPR). However, the sense of buoyancy at Dmexco in previous years was replaced with a somber sense of realism as U.S. regulators prepare to take the cue of their Europe-based counterparts and double-down on data governance.

Here’s what we learned this week.

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