Higginson breaks down what’s happening in the adtech field and shares her advice for women chasing a career in the industry.
With ten years of experience in digital marketing and seven years focused on programmatic, Janette has built a solid career in the adtech community, serving as an educator of programmatic advertising for buyers and using her consultative approach to align with customer needs. Janette began her career in journalism before entering the world of digital sales, where she worked for companies like Linkedin, iCumulus, and Yahoo 7. In 2018, she joined Index Exchange — the world’s largest, independent advertising exchange — where she leads all buy-side business endeavors across APAC.
This interview has been edited for brevity and clarity.
KrASIA (Kr): Adtech is a very fast-paced industry, with a constantly evolving technology that requires a lot of learning, even as a veteran. How have you stayed on top of these changes and adapted throughout your career?
Janette Higginson (JH): I’ve always had a strong thirst for knowledge and ambition to stay on top of trends, no matter the industry. I find that I thrive in fast-paced environments and coincidently, these traits also align very well with the nature of adtech.
The notion of learning has been an underlying theme in my past and current role. My approach with each position I’ve held has been consultative, and I take pride in being a great listener. I learn in every single conversation I have, whether it’s internal, amongst colleagues of all levels, or externally with my clients, who share their challenges and allow me to be critical to providing them solutions.
It’s exciting to think about tomorrow and how quickly the industry is moving. It’s my passion to understand what we can do today to make tomorrow’s innovations more efficient and meaningful.