The Drum: Inside Adform’s ‘Hyphbot’ ad fraud takedown

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Since launching earlier this year, over 50% of the top ComScore publishers have implemented ads.txt, and many third-party ad exchanges have been keen to trumpet their support of the initiative, including AppNexus, Google, Index Exchange, OpenX, PubMatic and Rubicon Project. This is in addition to adtech players on the buy-side of the industry.

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