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Industry Adaptation to the New, Remote, Reality

Image of words that say programmatic in a pandemic

Index’s own Paul Zovighian, Senior Director, Exchange Optimization hosted a MaRS partner session on how buyers have both reacted and adapted to the new reality of COVID-19 in a programmatic context. Armed with a bevy of data and insights on the buying patterns of today’s advertisers, Paul broke down exchange activity over the month of March and how patterns changed as the COVID-19 situation evolved day-by-day.

Watch the webinar here.

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