AdNews Australia: Index Exchange expands partnership with LiveRamp to prepare for a cookieless world

Independent ad exchange Index Exchange (IX) has become the first exchange to be live with LiveRamp IdentityLink globally, with support most recently extended to the UK, Europe, and Asia-Pacific. Through this integration, Index Exchange and LiveRamp provide global marketers with a permissioned, people-based advertising solution to third-party cookies. The ability to transact on a LiveRamp IdentityLink ...continue reading

Press

Which-50 Australia: Index Exchange First Exchange To Expand LiveRamp IdentityLink Globally

Global independent advertising exchange Index Exchange (IX) revealed today that it is the first exchange to be live with LiveRamp IdentityLink globally, with support most recently extended to the UK, Europe, and Asia-Pacific. Through this integration, Index Exchange and LiveRamp provide global marketers with a permissioned, people-based advertising solution. The companies say the move will ...continue reading

Press

Adweek: Index Exchange Is Taking LiveRamp’s Cookie-less Identity Product Global

IdentityLink’s expansion comes as the industry looks for third-party cookie alternatives Index Exchange is the first supply-side platform to take LiveRamp’s cookie-less identity product global. The expansion builds on last year’s partnership. that saw LiveRamp integrate its IdentityLink (IDL) product with the supply-side platform’s IX Wrapper product as part of an effort to connect publisher ...continue reading

Press