LiveRamp’s ‘In Conversations With…’ Partner Series feat. IX’s Janette Higginson

In Conversations With…’ is a LiveRamp series where we bring together leading voices in the industry and ask them to share their thoughts on identity, data transparency, addressability, and why they love working in this constantly evolving realm of marketing, advertising, media, and tech.  In the latest edition of ‘In Conversations With…’, Christopher Blok, Enterprise Sales, ...continue reading


PerformanceIn: Understanding People-Based Identifiers and How To Target In A Post-Cookie World

Over the last few decades, we’ve witnessed a plethora of rapid change and advancement in the digital advertising world. Specifically, during the last few months, there has been a shift of focus in both technology and consumer behaviours. Currently, third-party cookies generate their own identifiers for each user across each device, leading to massive and disjointed data sets. ...continue reading


Success Stories: How FitBit Achieved Higher Return on Ad Spend via People-Based Marketing

Success Stories: How FitBit Achieved Higher Return on Ad Spend via People-Based Marketing To prepare for an internet without third-party cookies, more brands are turning to people-based marketing to reach their high-value audiences while still being able to effectively measure outcomes.  Leading health and fitness technology brand Fitbit did just that, leveraging LiveRamp®’s integration with ...continue reading

Case Studies Partner

Index Exchange Partners with White Ops to Deliver Invalid Traffic Protection Against Sophisticated Bots Across All Global Inventory Channels

White Ops Advertising Integrity helps scale Index Exchange’s commitment to invalid traffic protection and adds fraud protection to video, in-app and CTV inventory LONDON, AUGUST 12, 2020– Index Exchange (IX), one of the world’s largest independent ad exchanges, and White Ops, the global leader in collective protection against sophisticated bot attacks and fraud, today announced ...continue reading

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