AdExchanger: Privacy Initiatives Make Publishers’ First-Party Data More Valuable Than Ever

In a cookie-less environment, advertisers can’t personalize ads to specific users. Therefore, the value offered by programmatic advertising compared to other advertising channels will be lost. With the tremendous reallocation of marketing budgets, publishers will suffer the most. Index Exchange’s Andrew Casale delivered a keynote speech last May where he said ad requests without a buyer ID, ...continue reading