Global independent advertising exchange Index Exchange (IX) revealed today that it is the first exchange to be live with LiveRamp IdentityLink globally, with support most recently extended to the UK, Europe, and Asia-Pacific.
Through this integration, Index Exchange and LiveRamp provide global marketers with a permissioned, people-based advertising solution. The companies say the move will help bring people-based marketing opportunities to the open web while upholding privacy, choice and control. The ability to transact on a LiveRamp IdentityLink in the United States and Canada has been enabled by Index Exchange since late 2018 and has seen tremendous support in-market.
“Enabling transactions on LiveRamp IdentityLink globally means scale and ease of use across multiple regions,” said Travis Clinger, Senior Vice President, Addressability and Ecosystem at LiveRamp. “We’re eager to see LiveRamp IdentityLink become a critical enabler of digital advertising, and we expect accelerated adoption now that buyers are able to access their audiences internationally.”Read More at Which-50 Australia