AdNews Australia: Index Exchange expands partnership with LiveRamp to prepare for a cookieless world

Image of Mike O'Sullivan on stage

Independent ad exchange Index Exchange (IX) has become the first exchange to be live with LiveRamp IdentityLink globally, with support most recently extended to the UK, Europe, and Asia-Pacific.

Through this integration, Index Exchange and LiveRamp provide global marketers with a permissioned, people-based advertising solution to third-party cookies.

The ability to transact on a LiveRamp IdentityLink in the United States and Canada has been enabled by Index Exchange since late 2018.

The integration will now also be available across the United Kingdom, France, Germany, Italy, Spain, the Netherlands, Australia, Singapore and Japan.

“As we move beyond the third-party cookie and towards people-based buying, digital advertising products must be built on the foundation of consumer trust,” Index Exchange vice president of product Mike O’Sullivan says.

Read More at AdNews Australia