IX Perspectives

Index Exchange Becomes First Company to Secure IAB UK Gold Standard 1.1 Certification

London, 13 May 2019 — Index Exchange today announced it has secured the Internet Advertising Bureau (IAB) UK Gold Standard 1.1 Certification, becoming the first-ever company to achieve this newly minted status.

The news comes less than five months after Index Exchange joined the Board of the IAB, a trade association representing more than 1,200 of the country’s leading brands, media owners, technology providers and agencies. James Prudhomme, Index Exchange’s Executive Vice President of International, has been representing the organisation on the board since January, sitting alongside leaders from Google, Microsoft, The Trade Desk and more.

Though Index Exchange has long been involved with the IAB UK, their new position on the board and receipt of Gold Standard 1.1 Certification mark a new phase of their involvement with the trade organisation. The 1.1 certification also demonstrates the company’s solidified commitment to reducing ad fraud, improving the digital advertising experience and increasing brand safety throughout the advertising technology ecosystem.

Programmes and initiatives launched by IAB UK particularly the Gold Standard Certification — have served to bring credibility and transparency to the programmatic ecosystem,” said James Prudhomme of Index Exchange. “We’re thrilled to be the first company to earn the Gold Standard 1.1 seal,  and we look forward to working alongside the IAB UK as they continue to transform the advertising community for the better.”

The IAB UK announced it was becoming more exacting in the criteria required to receive Gold Standard Certification in April of this year. Specifically, the trade body added benchmarks to the already stringent list of best practices it required groups to meet, ensuring only those companies who are fully certified under JICWEBS Digital Trading Standards Group — and whose partners are compliant with both ads.txt and the Coalition for Better Ads — receive the 1.1 accreditation.

“Congratulations to Index Exchange for becoming the first Gold Standard 1.1 certified company!” said Tim Elkington, Chief Digital Officer of the IAB UK. “This achievement not only underlines Index Exchange’s commitment to building a responsible and sustainable digital advertising ecosystem, it also sets a great example for others to follow.”

About Index Exchange
Index Exchange is a global advertising marketplace where premium digital media companies sell their ad impressions openly and in real-time. Built on the pillars of neutrality, clarity, and the most reliable technology, Index is the ad exchange that media companies trust. With no other business interests to divide its attention, Index’s sole focus remains connecting media companies with premium demand at massive scale. Visit Index Exchange at www.indexexchange.com or @indexexchange.

About IAB UK

The Internet Advertising Bureau (IAB) UK is the trade association for digital advertising, representing over 1,200 of the UK’s leading brands, media owners, technology providers and agencies. Digital advertising is continuously growing and evolving.

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