Company Joins Robust Programmatic Ecosystem
TORONTO & PARIS, Nov. 14, 2017 — Index Exchange announced today it’s expanding into France to join sophisticated publishers and buyers looking to test new solutions for header bidding. According to eMarketer, programmatic digital display ad spending is expected to reach 672.6 Million Euros in France by the end of 2017 . As programmatic advertising continues to expand along with the adoption of header bidding, Index will partner with participants across the programmatic landscape to offer more choice, trust and a transparent view of current market conditions.
“Index’s emergence into France was spurred by an advanced publisher base who was open to leveraging new technology to bolster revenue,” said Andrew Casale, President and CEO of Index Exchange. “We’re excited to have a physical footprint in France and take learnings from buyers and publishers to further support the industry.”
Index’s new office is located in the heart of Paris 9eme and will house the company’s future French employees, including the recently hired Director of New Business who will be charged with building Index’s relationships with agencies and DSPs. Charles Emeriau, Director, Publisher Development, will continue to lead publisher growth efforts in France.
“We’ve been working with French publishers over the past year, and we hope to open our doors in Paris will offer greater and more efficient support to our partners,” said James Prudhomme, Managing Director, EMEA, Index Exchange. “We look forward to building more connections with the programmatic community and working with our partners to navigate advancements in the ecosystem.”
As a component of its ongoing investment in France, Index Exchange will host its first event in Paris at the Shangri-La Hotel on November 14. The event will include introductory remarks from Andrew Casale followed by a panel hosted by Michel Juvillier from MJ Consulting: “ The Path to Transparency: A Better Understanding of Programmatic Advertising ” with leading industry experts from Adverline, Groupe Prisma, and NetBooster. For more information, please visit: https://ixparis2017.splashthat.com/
About Index Exchange
Index Exchange is a global advertising marketplace where premium digital media companies sell their ad impressions transparently and in real-time. Built on the pillars of
neutrality, openness, and the most reliable technology, Index is the ad exchange that media companies trust. With no other business interests to divide its attention, Index’s sole focus remains connecting media companies with premium demand at massive scale. Visit Index Exchange at www.indexexchange.com or @indexexchange.