Under the Hood with Empower MediaMarketing

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IX recently hosted Lindsay Pullins, Director of Programmatic Media at Empower MediaMarketing, at our New York City office to engage in an open dialogue about the challenges facing the supply side of digital advertising and what’s next for the programmatic landscape.

We were honoured to be identified as a leader in the industry, along with Meredith Corporation, to provide a transparent view into our business. Throughout the immersion, we discussed what’s needed to tackle the industry’s fraud problem and our approach to a marketplace where buyers can operate in a fair and transparent environment that allows every buyer to gain equal access to users.

We look forward to continuing the discussion with Empower MediaMarketing and Meredith Corporation at an upcoming education day in November!

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