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Ad-Exchange France: Is header bidding really the miracle solution for publishers?

Image of Charles speaking

The arrival of the header bidding put pressure on the margins of SSP once too high and allowed a beginning of transparency on the CPM of each exchange. But is this really the miracle solution for publishers in their fight against the giants? Charles Emeriau, Director, Publisher Development South Europe of Index Exchange, in charge of supporting publishers in the shift of the programmatic and in their monetization strategies tried to answer this problem during an interview.

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