Business Insider: Google’s been running a secret test to detect bogus ads — and its findings should make the industry nervous

coworkers collaborating on an idea

Some see the initiative as part of a larger set of antifraud tactics. Others are more bullish. “This will wipe spoofing out,” said Andrew Casale, CEO of the ad-tech firm Index Exchange.

Read More at Business Insider

Leave a Reply

Your email address will not be published. Required fields are marked *